Swipe file / creator research

Study what travels.

4 seeded posts and profiles. Track the broad TOFU patterns: making it, myth takedowns, identity, and plain-spoken aspiration.

Saved
4
Posts / Profiles
2 / 2
TOFU
4
Modeled / Used
0
Add saved itemPaste a LinkedIn post or profile URL
SavedTypeFunnelThemeSourceEngagementWhy
06/04postTOFUmaking itDanielle MimoniSaved Danielle Mimoni post-Placeholder until the post text is captured; likely useful as an example of broad TOFU content that performs by speaking to ambition and identity.>
post readOpen LinkedIn
Post URL saved for study. Add text and metrics after opening LinkedIn.
PatternPlaceholder until the post text is captured; likely useful as an example of broad TOFU content that performs by speaking to ambition and identity.
Notes
Open the post, paste the hook/body, and record engagement so it can be compared against the Anthony example.
06/04profileTOFUcreator mechanicsDanielle MimoniSocial media marketing-Profile to review for how high-engagement creators package broad, identity-led topics without making the post feel like a pitch.>
profile readOpen LinkedIn
Saved as a profile to study for creator mechanics and broad-audience engagement patterns.
PatternProfile to review for how high-engagement creators package broad, identity-led topics without making the post feel like a pitch.
Notes
Capture recurring formats, hook style, comment bait, and how much of the content is general making-it material versus niche expertise.
06/04postTOFUsacred cow takedownAnthony CarltonStop believing the millionaire myths334 rxn / 138 com / 7 repIt attacks a popular belief, lowers the status barrier, and gives the reader an identity-safe takeaway: wealth is habits and advice, not genius.>
post readOpen LinkedIn
Want to elevate your millionaire mindset? Stop believing the millionaire myths. Image quote: being a financial advisor taught me that 90% of millionaires are regular ass people who got good advice and built strong habits early in life.
PatternIt attacks a popular belief, lowers the status barrier, and gives the reader an identity-safe takeaway: wealth is habits and advice, not genius.
Notes
High-engagement TOFU pattern: make success feel attainable, plain, and slightly contrarian. Screenshot showed 334 reactions, 138 comments, and 7 reposts.
06/04profileTOFUmaking itAnthony CarltonFounder @ CRE Digital-Useful profile to study for broad TOFU positioning: simple wealth beliefs, non-technical language, and a clean bridge from aspiration to credibility.>
profile readOpen LinkedIn
Founder @ CRE Digital. Broad money-mindset and real estate audience, with Codie Sanchez distribution overlap.
PatternUseful profile to study for broad TOFU positioning: simple wealth beliefs, non-technical language, and a clean bridge from aspiration to credibility.
Notes
Study how he makes financial ambition feel plain-spoken instead of niche or technical.