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2h agoTOFU▢▢ carouselEveryone at a conference is performing. No one is actually doing. A room full of people who paid to be there…00——›
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Everyone at a conference is performing.
No one is actually doing.
A room full of people who paid to be there, standing next to people who paid to be on stage, all pretending this is how business gets done.
It is not.
The real work is happening somewhere else.
While the panel is explaining the future of the industry, a real operator just lost a customer and is figuring out how to get them back.
That conversation matters. The panel does not.
Conferences feel productive because they look productive.
Badges. Lanyards. Agendas printed in 9-point font.
But output does not care about optics.
So what actually works?
Give value first. No strings. No pitch.
Share what you know without asking for anything back.
Write the playbook. Record the framework. Send it for free.
The people who are actually in the weeds, solving problems, will find it.
And when they do, the conversation starts itself.
You do not need a conference to build a relationship.
You need to be useful before anyone asked you to be.
ClassificationGeneric founder philosophy post about conferences vs. real work with no connection to PE/search/roll-up buyer pain or SearchLoop's specific value proposition.
1d agoBOFU▢▢ carousel35,000 companies scraped. Under 100 worth contacting. 20% reply rate. One touch. The full sequence hasn't even…00——›
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35,000 companies scraped. Under 100 worth contacting. 20% reply rate. One touch. The full sequence hasn't even started.
A UK fund running a platform bolt-on strategy came to me with a problem they knew was important but not yet urgent.
Both partners were buried in portco integration — hiring, operations, the real work of running businesses. Origination sat on the back burner. Nobody was doing it. Everyone knew it mattered. There wasn’t enough bandwidth.
So they asked me to help.
We pulled 25,000+ companies from Google Maps across their target sectors. Then filtered. Hard.
Not just size and location. The client needed us to understand the business model — several specific things that mattered for whether a bolt-on would actually integrate. Including business model and whether the revenue mix matched the platform. If the fit wasn't right, it was out.
After that analysis: fewer than 100 companies cleared the bar.
25,000 in. Under 100 out.
Then the real work started. We set up dedicated sending infrastructure: private IPs via emailBison, proper warm-up, domain reputation dialed in so nothing bounces. The copy was specific to each business. Non-needy. No fund size in the first paragraph. Just the reason this owner, this company, matters.
We launched last week with the first touch.
Reply rate: above 20% including 3 owners you just called back directly.
Not open rate. Reply rate.
Most PE cold outreach lands between 2% and 5%. We're at 4-10x that. And the full sequence is still coming — LinkedIn touches, WhatsApp, letters, all of it. This is just the opening move.
Most funds think the problem is one thing. It isn't. It's the whole system.
The filter finds the targets. The infrastructure ensures delivery. The copy gets the reply. You need all three.
Most funds have none of them dialed in.
The partner who was too busy to source? Calls on his calendar now.
Get in touch if you want the full breakdown.
ClassificationSpecific client outcome with quantified results (20% reply rate, 25k→100 filtered), full system breakdown, and a direct CTA to get in touch — classic conversion-intent post.
2d agoMOFU▢▢ carouselI've been on both sides of deal outreach. Sending it as a buyer. Receiving it from bankers trying to get my at…10——›
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I've been on both sides of deal outreach. Sending it as a buyer. Receiving it from bankers trying to get my attention.
The emails that get replies all share one thing. And it's not what most teams optimize for.
The standout emails are short. Four or five sentences. No fund size. No last deal closed. No "checking in."
They mention something specific about the business. A detail that tells the owner: I actually read your materials and I understand what you built.
Then they say, roughly: "We're looking at a few opportunities in this space. If a conversation is useful, I'm around. If not, no sweat."
That's it. No pitch. No urgency. No credential flex.
Here's why this works.
Most outreach telegraphs need. The subtext is: please take my call. The recipient feels pursued, not respected.
The short email does the opposite. Its subtext is: I have a thesis and capital. If our paths overlap, great. If they don't, I won't waste your time. That posture is non-needy but also nice. It signals competence without demanding attention.
Sellers have ego. They built something from nothing. They can tell the difference between someone who understands the business and someone who bought a mail merge tool. The first message sets the entire dynamic.
Now — if you already own a business in the sector, this gets even easier.
Your portco does the credentialing. The seller doesn't wonder if you're real. You've already put capital to work in their world. You understand the margins, the customers, the headaches. That shortens the distance between "who is this" and "let's talk" by half.
But even without one, the principle holds. Be specific. Be short. Don't chase. Credibility isn't something you announce. The seller decides it by the end of the first paragraph.
This is where most lean PE teams get the AI question backwards.
The instinct is to automate the message. Feed the CRM into an LLM. Let it write. The output passes a grammar check but fails the credibility check. It sounds identical to every other buyer using the same tool.
The better answer: AI runs the system. Human judgment reviews the message.
AI can draft a smart template, enrich it with details about the owner and the business, manage the cadence. But someone who knows the sector reviews every message before it ships. If it sounds like a bot wrote it, you never get the reply.
Automate qualification. Automate deliverability. Automate follow-up so nothing falls through the cracks. That's the part that burns time for teams with capital and a mandate but no analyst army.
But the first touch needs human review. Someone who knows why this business, why this owner, and what a real conversation sounds like.
Differentiation has to show up in the first message. Not the pitch deck. Not the second call. The email.
Being easy to work with is the most underrated differentiator in M&A outreach. The seller decides whether you're easy to work with by the end of the first paragraph.
ClassificationDirectly addresses PE/search/sponsor deal outreach mechanics and seller psychology — ICP-specific tactical advice with no broad-audience fluff and no direct CTA or conversion offer.
2w agoTOFU▢▢ carouselMarc Benioff had a funny line on All-In: "Sex bots off. Cursor on." lol, but the point: AI is moving toward …52——›
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Marc Benioff had a funny line on All-In:
"Sex bots off. Cursor on."
lol, but the point: AI is moving toward actual work infrastructure. And a lot of PE firms I talk to are still stuck on step one.
Using AI like a smarter intern.
Draft the memo. Summarize the CIM. Clean up the deck. Write diligence questions. Polish the email.
Useful. But still just a human sitting inside a chat window.
The real leverage is much less glamorous: turning messy workflows into systems.
At the fund level:
A banker sends over a new opportunity. Who reads it? Who checks the CRM? Who looks for conflicts? Who decides whether it's worth a first call? Where does that decision get recorded? Is it a different process next time?
At the portfolio company level:
A lead comes in. An RFP lands. A quote goes out or invoice gets generated. Someone checks it. Someone follows up. Someone records the review. Someone updates the customer record. Someone knows the weird exception that never made it into the SOP.
That's the operating layer.
And at most companies, it lives in people's heads, inboxes, spreadsheets, half-used systems, and "Sarah usually handles that."
AI doesn't just automate those workflows. It exposes whether the workflow actually exists.
The next wave of AI value won't come from better prompts. It'll come from turning messy human operating knowledge into repeatable systems.
That's the layer I care about at SearchLoop: turning messy origination and operating workflows into systems that compound.
Happy to compare notes if you're thinking through where AI actually changes your operating model.
ClassificationBroad AI-infrastructure worldview post anchored by a pop-culture hook, speaking to a general business audience rather than directly addressing PE/search/roll-up buyer pain points.
2w agoBOFU▶ video7 years at Credit Suisse, Greenhill, and Treis taught me one thing about PE that doesn't show up in the pitch …101——›
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7 years at Credit Suisse, Greenhill, and Treis taught me one thing about PE that doesn't show up in the pitch deck:
The firms that win the next decade aren't the ones with the best capital.
They'll be the ones with the best origination engines.
A year ago I set out to build that engine.
9 months in:
→ 12 paying clients — 6 running platform theses, 6 running roll-ups — across home services, dental, healthcare, HVAC, and B2B services & software
→ 700+ owner conversations
→ 2 proprietary databases shipping soon — one this Thursday
Going solo against an industry of 100-person firms taught me something: you don't need to be bigger. You just need to be faster - and keep the human in the loop.
If you're in PE or are an advisor building a thesis in a fragmented vertical — the two DBs dropping over the next two weeks are for you.
This Thursday: every specialty trades operator in Ohio, scored on 7 acquirability signals.
Next Thursday: every acquirable dental practice in Texas, ranked by succession risk.
Want the DB early?
Comment Trades or Teeth below — or DM me directly.
ClassificationDirect CTA with specific database drops, comment/DM prompts, and named deliverables targeting an explicit ICP — classic conversion-intent post.
3w agoTOFU▶ videoWhat used to take a 20-person PE shop can now be done with 2-3 people and AI. Fragmented industries — pool se…100——›
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What used to take a 20-person PE shop can now be done with 2-3 people and AI.
Fragmented industries — pool services, dental, specialty trades — have been a real roll-up grind for years because the operational complexity didn't scale.
I think that could be chaning fast. Here's why.
ClassificationBroad macro take on AI + roll-ups with no specific framework, buyer pain, or CTA — designed to pull a wide audience rather than speak directly to PE/search/sponsor execution problems.
1mo agoMOFU▢▢ carouselTwo searchers bought a home care business for $88M in 2020. It's now tracking toward an exit close to $1B. Th…10——›
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Two searchers bought a home care business for $88M in 2020. It's now tracking toward an exit close to $1B.
The differentiated mechanism: The business had two halves — a software company and a service company.
When they entered a new state, they deployed the software sales team FIRST. Sold into the market. Got operators implementing. Then acquired one of those software customers as the platform.
By LOI, they already knew:
→ the target's exact financials
→ their operational patterns
→ whether the team could actually execute
→ how fast integration would go (under 30 days, because the data was already in their system)
That's not proprietary deal flow. That's manufactured deal flow.
Most searchers and ISPs treat "proprietary" as "cold outreach to an unbrokered deal." That's just earlier.
The real edge is being inside the operator's business for 2 years before you ever send an LOI.
Software is the most obvious Trojan horse, but it's not the only one.
Any service you sell into the sector works — audits, recruiting, implementation consulting.
Anything that gives you visibility into the actual operations before you offer to buy them.
The next $1B search outcomes aren't coming from a broker's teaser.
They're coming from operators who sold into their sector first and acquired from inside their customer list.
(Story is from Jenna Wigum on Acquiring Minds — the Abound Health build-up is worth the full listen.)
ClassificationDeep deal sourcing framework aimed directly at searchers and independent sponsors, analyzing a specific roll-up mechanism (software-as-Trojan-horse) that speaks to ICP pain around proprietary deal flow without a direct conversion CTA.
2mo agoTOFU▢▢ carouselI don't know how to code. But last week I vibe-coded a full control center for a client's deal origination sy…10——›
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I don't know how to code.
But last week I vibe-coded a full control center for a client's deal origination system. Launch searches. Initiate outreach. Check the funnel. Run enrichment. Verify ownership. One interface.
It looks better than half the SaaS tools I've paid for.
So if anyone can build that now — do SaaS investments even work anymore?
Here's the thing. That control center only works because we spent a lot of time building what sits behind it. The workflows. The qualification logic. The CRM integrations. The enrichment chains. The error handling.
The front end just gives you buttons for infrastructure that already exists.
I couldn't have vibe-coded any of that.
And that's exactly what PE is paying for when they roll up vertical SaaS.
Nearly half of all SaaS M&A last year was vertical SaaS. Roofing ops. Cemetery management. Public safety dispatch. Nobody's acquiring these companies for the UI. They're acquiring the system of record — embedded workflows, compliance logic, integrations that took years to build.
Vibe coding made the front end a commodity. The SaaS companies I'd worry about are the ones where the product IS the pretty interface. That's a weekend project now.
The ones I'd buy? The ugly vertical platform with mission-critical guts.
So did Claude Code kill vertical SaaS?
No. But it killed the wrong reasons to invest in it.
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If you're hunting vertical SaaS compounders before they hit the broker desks, I put together a free tactical guide with the origination stack we run at SearchLoop: https://lnkd.in/e6GBgwxR
#PrivateEquity #B2BSaaS #VerticalSaaS #DealOrigination #SearchFunds
ClassificationDespite the SearchLoop CTA at the end, the post leads with a broad 'vibe coding' hot take designed for wide reach and general tech/founder audience engagement, not ICP-specific deal sourcing pain.
2mo agoMOFU▢▢ carouselMed spas. HVAC. Landscaping. Lots of funds is chasing fragmented plays. But the weirdest market I've looked …11——›
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Med spas. HVAC. Landscaping. Lots of funds is chasing fragmented plays.
But the weirdest market I've looked at?
Dead people.
Making money from dead people seems kinda unethical, but it's not really. You're providing a service. To their loved ones, I guess.
It just hits different. Because we're talking about a business model that shares commonalities with our deepest fear. Or uncertainty.
People die every day. Recurring revenue box ticked. And more people are going to die as the boomers age out.
PE doesn't care. And the deals are being done:
→ Birch Hill Equity Partners took Park Lawn private for $1.2B in 2024 — 170+ funeral homes and cemeteries, now expanding into new states
→ Axar Capital took StoneMor private, rebranded it Everstory Partners, now runs 460+ locations with drone-mapped digital operations
→ Serent Capital backed PlotBox in 2025 to scale cloud-based cemetery and crematory management software
→ Rosewood Private Investments quietly rolled up 77 funeral homes across the northeast through Milestone
→ SCI spent $71M on acquisitions in just the first nine months of 2025 — sitting on a $16B preneed backlog
Also, the smartest players aren't just consolidating — they're layering in software.
Tech-enabled death care.
That's a phrase I never expected to type.
Often in PE a business is a business. Landscaping, vertical SaaS, healthcare — they all get a nod when mentioned in a convo.
But could you get up every day and get excited about the fact that you're rolling up funeral homes?
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If you're building out your own origination engine to find deals in sectors most funds overlook, I put together a free tactical guide with the systems we use at SearchLoop: https://lnkd.in/e6GBgwxR
#PrivateEquity #GrowthEquity #SearchFunds #DealOrigination #PrivateMarkets
ClassificationVertical-specific deal analysis targeting PE/roll-up acquirers with real transaction examples and a soft CTA to a lead magnet, squarely addressing ICP pain around fragmented sector origination.
2mo agoMOFU▢▢ carouselThere are 19,000 private equity funds in the US. There are 14,000 McDonald's. KKR's Alisa Wood dropped that …30——›
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There are 19,000 private equity funds in the US.
There are 14,000 McDonald's.
KKR's Alisa Wood dropped that stat last year and it still lands the same punch in 2026.
And it's not just a US story. Europe has roughly 9,000 PE funds and around 9,000 McDonald's — nearly one-for-one. The saturation is everywhere.
More PE vehicles than fast-food outlets. That's not a fun fact — it's the
competitive reality every fund is living inside right now.
When there are this many funds chasing the same deals, the old channels get noisy fast. Broker networks, conference circuits, the same Grata and SourceScrub lists — everyone's fishing the same pond.
The funds pulling ahead aren't working harder on the same playbook. They're building proprietary origination infrastructure that compounds — systematic market mapping, thesis-driven qualification, persistent outreach that actually lands.
It's not about "using AI." It's about having a repeatable system of record you can point to.
Disagree?
PS: If you're thinking about building your own origination setup, I put together a free 10-chapter playbook with the exact stack and sequences we've used across funds: https://lnkd.in/e6GBgwxR
ClassificationSpeaks directly to PE fund competition and proprietary deal origination infrastructure — core ICP pain — with a soft CTA to a playbook rather than a direct demo or data drop.
2mo agoMOFU▢▢ carouselSearch funds are quietly moving upmarket. For years the classic target was $1–3M EBITDA businesses — the smal…62——›
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Search funds are quietly moving upmarket.
For years the classic target was $1–3M EBITDA businesses — the smaller "searcher special" deals that bigger PE funds usually ignored.
Now the new wave is chasing $5M+ platforms that used to be pure middle-market PE territory. Mineola Search Partners just published a good piece on the trend last week (https://lnkd.in/ebvDekUA), and EPA Investissements announced they're scaling up to back 40 new searchers this year (https://lnkd.in/efhduWEc).
Same solo operator. Same 18–24 month clock. But now you're competing head-on with real PE money for the same targets.
Origination just got harder — and a lot more valuable.
You can't just pull the same Grata, Inven, or SourceScrub lists everyone else is using when bigger players are circling the exact same companies. The edge now belongs to the people building proprietary lists from raw sources — Google Maps, regulatory databases, piecing the puzzle together — then layering on outreach that actually lands in the inbox.
I've laid out exactly how to build this infrastructure this 2026 PE Origination Playbook — going from raw data to a qualified calls. Grab it here: https://lnkd.in/e6GBgwxR
Anyone else feeling this size creep?
ClassificationAddresses a specific ICP pain point (search funds competing upmarket for larger targets) with a framework-style take on proprietary origination, ending in a soft lead-gen CTA rather than a hard conversion ask.
2mo agoMOFU▢▢ carousel6 million businesses are going to change hands in the next decade. Most won't find a buyer. McKinsey estimat…14——›
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6 million businesses are going to change hands in the next decade.
Most won't find a buyer.
McKinsey estimates that in 2022 alone, 92% of small business exits ended in closure — not sale. Not because the businesses lacked value. Because no buyer showed up in time.
Half of all small business owners in the U.S. are already over 55. One in four are 65+. Regional manufacturers, specialty contractors, local distributors built over 30 years — with real cash flow and no obvious successor.
This is the largest wave of quality deal flow any of us will see in our careers.
And most PE and search fund teams know it. They're running Instantly sequences, scraping Clay lists, working their broker networks.
But it's all disconnected. A campaign here, a list there. No systematic way to map a market, qualify at scale, and build persistent outreach that compounds over time.
So they end up reactive — catching owners after they've already decided to sell, in a process, talking to three other funds.
The edge goes to whoever reaches these owners while they're still running the place — before they've even decided to sell.
That's not a relationship strategy. That's an infrastructure problem.
The $5 trillion transfer is coming regardless.
What's your current system for finding owners before they raise their hand?
ClassificationSpeaks directly to PE/search/independent sponsor pain around proactive deal sourcing and owner outreach timing, framing it as an infrastructure problem that maps to SearchLoop's core value prop.
3mo agoMOFU▢▢ carouselThe 2026 PE reports from Bain and McKinsey are out. Headlines look great. Details don’t. McKinsey says global…40——›
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The 2026 PE reports from Bain and McKinsey are out. Headlines look great. Details don’t.
McKinsey says global PE deal value +19% to $2.6T. Bain shows buyouts +44%, exits +47%.
Peel it back and the recovery is narrow, concentrated, and brutal.
Deal count actually fell. A handful of megadeals did the heavy lifting. There’s still a $3.8T backlog of unsold companies. Holding periods pushing seven years. Distributions stuck below 15% NAV for four straight years.
LPs aren’t being picky — the math is forcing them.
Bain puts it plainly:
“Multiple expansion and ultra-cheap debt have waned… The firms that stand out in this difficult new environment will be those that can find or sharpen a repeatable model for sourcing deals, determining early how to create value and executing at speed. Relying on the same old, same old has never been riskier.”
Most funds are still running on networks, broker deals and micky-mouse proprietary outbound.
Few have a system they can actually point LPs to.
The real edge belongs to the teams running a full repeatable system: comprehensive market mapping, thesis-driven qualification, persistent multi-channel outreach that gets A/B tested — all CRM-connected and compounding every week.
That’s the infrastructure we build at SearchLoop.
This isn’t “we use AI.”
This is the repeatable model Bain is talking about.
The rebound is here.
It’s going to reward the builders.
https://lnkd.in/e_w6BCfX
ClassificationUses industry report data to frame a specific PE deal sourcing pain point and positions SearchLoop's system as the solution, speaking directly to the ICP without a hard conversion CTA or demo ask.
3mo agoTOFU▢▢ carouselThe most overhyped AI project right now is OpenClaw. Not because it's bad. It's actually cool conceptually — …61——›
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The most overhyped AI project right now is OpenClaw.
Not because it's bad. It's actually cool conceptually — a bunch of AI agents in a trench coat that you talk to through Telegram.
The problem? Nothing it does is novel.
It summarizes emails. Monitors competitors. Posts to Twitter. These are API calls with extra steps.
And it burns through a billion tokens doing it.
Every single use case can be done faster, cheaper, and more reliably with purpose-built tools wired together: n8n, Make, Claude … Code lol.
Oh, and it's a pain to set up — ironic for something that's supposed to simplify your life.
When users are pressed on what value they're actually getting, the answer is usually "it remembers my conversations".
We're talking about a database.
The hype is wildly out of proportion to what it buys you.
If you're thinking about automation, don't start with the shiniest all-in-one tool.
Start with the specific problem.
Build around that.
Purpose-built beats bundled. Every time.
ClassificationGeneric AI/automation hot take with no connection to PE, search funds, or deal sourcing — designed for broad tech/founder audience reach.
3mo agoMOFU▢▢ carouselThe most expensive line item in your fund is invisible. You didn't lose that deal because you were outbid. Yo…30——›
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The most expensive line item in your fund is invisible.
You didn't lose that deal because you were outbid. You lost it because you were too slow.
The founder had three conversations with another fund, built rapport, and went into exclusivity. By the time you knocked on the door, it was over.
And the part that stings — that founder sold to the person they trusted. Not the highest number.
People obsess over purchase price, IRR, and risk-adjusted returns when they find a deal.
But no one measures:
1. Origination funnel speed from research decision to outreach action
2. Building enough trust that a founder who wasn't thinking about selling starts to consider it
3. Deals we never saw
4. Being a month late
There's no line item for any of it. No IC memo. No post-mortem.
And you know what actually affects IRR? Speed.
That invisible cost — compounded across a fund life — is tens if not hundreds of millions of dollars.
Every fund measures what happens after they find a deal. Almost none measure how fast they find it.
ClassificationSpeaks directly to PE/search fund buyer pain around deal origination speed and trust-building, framed as a diagnostic framework without a direct CTA or conversion offer.
3mo agoTOFU▢▢ carouselLiving in Ohio connecting virtual lego blocks for private equity investors was not on my 2026 bingo card. Far…183——›
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Living in Ohio connecting virtual lego blocks for private equity investors was not on my 2026 bingo card.
Farm in Zimbabwe → liberal arts college in Massachusetts → investment banking in New York → PE in London → MBA in Texas → solopreneur in Ohio.
That wasn't in my childhood journal.
Back when I was recruiting for PE in London, I sent hundreds of cold DMs wondering: How do these guys actually find deals?
Turns out I was sorta right. Deals don't just land in your lap. You have to go find them.
I did a lot of that at my fund. Manually. Unsystematically. Events, LinkedIn searches, email blasts, grabbing coffees with other investors.
After business school I decided to give this solopreneur thing a whirl instead of going back to PE.
80–90% of funds — including big ones — have no real system for proprietary sourcing. It's networks, broker deals, a rushed bit of market research, and a volley of emails. The process? Usually held together with duct tape and good intentions.
Even the funds with "we use AI to intelligently source deals" on their website. Side note: a company ChatGPT subscription doesn't count as an AI system. You'd be amazed at what people say about themselves. A lot of it is smoke and mirrors.
So now I build the actual infrastructure. White-label deal sourcing systems for PE and growth equity firms. AI that finds companies systematically, plugs into your CRM, and gives your team a pipeline that actually compounds.
It's a lot of work doing everything yourself. But the gap between a ChatGPT subscription and an integrated system that actually runs is much wider than anyone thinks. And until that gap closes, there's plenty to build.
Zimbabwe to Ohio. Stranger things have happened. Probably.
ClassificationThis is a founder origin story post designed for broad reach and brand awareness, not targeted at a specific buyer pain or ICP workflow.
3mo agoMOFU▢▢ carouselIf I had to build a proprietary deal pipeline for a marina roll-up in South Florida, I wouldn't start with a d…30——›
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If I had to build a proprietary deal pipeline for a marina roll-up in South Florida, I wouldn't start with a database.
I'd start with a satellite image.
Marinas can only exist on waterfront. You can't build new ones — coastal permits, environmental regs, and finite shoreline see to that. Supply is locked. Every target already exists.
You just have to find the right ones.
In South Florida, any marina with 10+ slips needs an annual operating permit from the county. Public record. Slip count, operator, location. Filter to 50+ slips and you've got your target universe in an afternoon.
Then layer the signals:
→ Satellite imagery shows dock condition, occupancy, and adjacent waterfront for expansion
→ Google reviews reveal management problems no spreadsheet will tell you
→ Florida publishes boat registrations by county — that's demand density
→ Single location + incorporated 20 years ago = succession opportunity
→ Median income within 10 miles = pricing power
A marina with aging docks, a 4.2-star rating mentioning "new management needed," 60 slips on the Intracoastal, and an owner who incorporated in 1998?
That's not in anyone's CRM. But it's visible from space.
ClassificationThis post walks a PE/search/roll-up ICP through a specific deal sourcing methodology for a fragmented vertical, directly addressing proprietary pipeline construction pain without a hard conversion CTA.
3mo agoTOFU▢▢ carouselPessimists get to be right. Optimists get to be rich. I think Shaan Puri from My First Million said that. Do…40——›
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Pessimists get to be right. Optimists get to be rich.
I think Shaan Puri from My First Million said that.
Doomsdaying about ai is a hot topic right now.
Fear gets clicks, I guess.
And humans have been doing it since that apple was eaten.
But you know what's hard.
Optimism.
Doomsdaying requires no effort, no experimentation, no risk. Just loud opinions.
My guess: those are the people who ai will replace.
But the ones in the arena. The ones figuring out what can be done that couldn't be done before. The people who think of ai as outcomes & leverage.
Those are the people that will have a place in the post ai world.
Ai doesn't have judgment or curiosity.
It can't go for a walk or let thoughts percolate in the shower.
But optimists can. And with ai, they can give those thoughts some leverage.
How exciting.
ClassificationBroad AI optimism take with no ICP-specific pain points, frameworks, or CTAs — designed for wide reach and engagement across general audiences.
3mo agoMOFU▢▢ carouselMost funds think their CRM is a database. It's more of a graveyard ... Partners assume it's full of rich deal…10——›
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Most funds think their CRM is a database. It's more of a graveyard ...
Partners assume it's full of rich deal data. Trends. Margins. UoP. Pass reasons.
The reality? A list of project names and deal values with half the fields blank.
I lived it. Every Friday (or every other Friday, if we're being honest), we'd try to reconstruct two weeks of deal flow from memory and email threads.
What's the revenue? What's the website? Who's the founder? Is this even in the system yet?
You're not doing investment work. You're doing data entry. And when you're drowning in CIMs, you do the bare minimum. Type the name. Guess the sector. Hit save.
Six months later a partner asks "how many food & bev services businesses did we see last year?" and the honest answer is: we don't know.
That's where AI actually earns its keep. Not writing emails. Data integrity.
We built a simple agent for a fund. The team drops a CIM into a chat. The agent reads the deck, checks if the company exists in the CRM, and either updates the record or creates one — right category, right fields.
Revenue. EBITDA. Website. Key contacts. Deal value.
It asks one or two clarification questions — "This EBITDA or this one?" "Is this a new deal or an add-on?" — then saves.
One minute instead of ten. And the CRM actually has data worth querying a year from now.
Not because the team worked harder. Because the friction of being accurate went to zero.
If you have to rely on willpower to get good data, you won't have good data.
ClassificationSpeaks directly to a PE/fund operator pain point (CRM data integrity and deal flow tracking) with a specific AI workflow solution, targeting the exact ICP without a direct conversion CTA.
3mo agoMOFU▢▢ carouselThe deal is usually in the fourth touch Ask any successful PE partner or searcher where their best proprieta…70——›
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The deal is usually in the fourth touch
Ask any successful PE partner or searcher where their best proprietary deal came from. It wasn't the perfectly crafted first email.
It was the fourth touch.
1. LinkedIn connection to the CEO.
2. Email to the founder.
3. A bump two weeks later.
4. A note to the COO.
Then the reply: "Actually, your timing is interesting."
But nobody has time to manually manage a 5-touch, multi-channel sequence across 200 targets. So what usually happens? One email goes out. No reply. On to the next.
The magic isn't in the message. It's in the persistence. And persistence is impossible to scale without a system.
If you're relying on manual follow-ups, you aren't building a pipeline. You're just buying a lottery ticket and hoping for the best.
ClassificationSpeaks directly to PE/searcher deal sourcing pain around multi-touch outreach and pipeline building, framing a specific operational problem that SearchLoop's platform solves without a direct conversion CTA.
3mo agoMOFU▢▢ carouselThe #1 reason deal sourcing automation fails at PE firms? It doesn't connect to the CRM. Most origination to…42——›
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The #1 reason deal sourcing automation fails at PE firms?
It doesn't connect to the CRM.
Most origination tools give you AI-generated targets. Sounds great. But that's where it ends.
It can't check against who you've already reached out to. It can't update when a deal status changes in your CRM. It doesn't know your team passed on that company six months ago.
It's a spreadsheet with extra steps.
Why? Because the hard part isn't finding targets. It's connecting to the systems your team actually uses.
Affinity differs from HubSpot differs from Pipedrive. Every team structures their lists and funnels differently. You can't ship that as a feature. It has to be built around how your team actually works.
The automation that sticks is the one where a partner opens their CRM on Monday morning and sees 15 new scored opportunities already there.
Deduplicated. Status-aware. No extra login.
That's the difference between a list and a system.
ClassificationAddresses a specific operational pain point (CRM integration failure) directly relevant to PE/search/roll-up buyers evaluating deal sourcing tools, without a direct conversion CTA or data drop.
3mo agoBOFU▢▢ carouselYou’d struggle to find these sorts of companies on LinkedIn They run HGV maintenance depots, are independent,…52——›
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You’d struggle to find these sorts of companies on LinkedIn
They run HGV maintenance depots, are independent, and > 10 years in business.
They fix trucks. And don't update their company page.
Databases are good at job titles and SIC codes. But no mechanic describes themselves as a "platform investment" or "sticky B2B service." Those are investor terms, not how these businesses talk.
So how do you find a specific maintenance capability? There is no keyword for "4-bay workshop with in-house MOTs."
We start with the map.
Google Maps is the only place these businesses actually exist. It’s the raw source of truth. We scrape the location, then work backward. We match the pin to Companies House.
UK Searchers get lucky here. In the US, private financials are a black box. Here, if the firm is of a certain size, we get the numbers and the ownership structure instantly. We know if it's a subsidiary or an independent target before we even log it.
For US companies, it just involves a bit of extra agentic research.
Then the AI looks for the clues in the noise. Does the website mention "contract maintenance"? Do the reviews mention "fleet support"
It reads between the lines to find the signal.
We are finding dozens of these "unlisted" targets. Companies that don't match the database keywords, but do match the economics.
The best database isn't the one you pay a subscription for. It’s the one you build.
ClassificationDemonstrates SearchLoop's specific methodology with a concrete vertical example and closes with a direct value proposition implying the platform does this for you, functioning as a capability proof/soft demo pitch to ready buyers.
3mo agoTOFU▢▢ carouselGetting AI to write good founder outreach is harder than it looks. Not because the tech is complicated. Becau…51——›
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Getting AI to write good founder outreach is harder than it looks.
Not because the tech is complicated. Because desperation is the default.
AI loves to compliment. To flatter. To over-explain why you're reaching out.
It reads like someone buying drinks every 5 minutes hoping you'll stick around.
Good outreach is the opposite. It's confident. A little understated. It assumes you're worth talking to — without saying so.
The best founder emails I've seen read like a peer reaching out, not a salesperson warming up a lead.
Getting AI to hit that tone takes work. You need to feed it examples — not just any examples, but the ones that actually worked. The emails that got replies. The intros that led to meetings.
Few-shot prompting with high-quality examples improves model accuracy by 10-15%. But most people skip it because finding and curating those examples is tedious.
Here's the thing — 90% good and 95% good look almost identical on paper. But that 5% gap is a gulf. It's the difference between "sounds like AI" and "sounds like someone I'd actually take a meeting with."
That last 5% is the hardest to solve. And it's the only part that matters.
ClassificationBroad AI/writing craft take with no direct tie to PE, search, or deal sourcing pain — appeals to a general founder/operator audience well outside SearchLoop's core ICP.
4mo agoTOFU▢▢ carouselUpdate on Clawdbot (now rebranded to Moltbook — if your product changes names every 48 hours, that's kinda a r…21——›
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Update on Clawdbot (now rebranded to Moltbook — if your product changes names every 48 hours, that's kinda a redish flag).
Anyway, a security researcher just got full database access in under 3 minutes. What leaked: → 25,000+ email addresses → API keys (OpenAI, Anthropic, etc.) → Private agent-to-agent DMs → Full write access to the entire platform … lol
No authentication to post. No row-level security on the database. Someone signed up 1 million fake agents in minutes — all counted as "real users."
This is what happens when vibe-coded projects get pushed to market on hype.
so ... if you’re evaluating AI tools — whether you're a fund looking at portfolio companies or a firm adopting new tech internally — this is due diligence 101:
Who built it? What's their security posture? Is the traction real or manufactured? Is crypto involved …?
The gap between careful and careless AI implementation is widening fast.
Not a good look to be on the wrong side of it.
ClassificationBroad AI industry hot take on vibe-coding and security failures with no direct tie to PE/search/roll-up buyer pain, designed for wide reach beyond ICP.
4mo agoMOFU▢▢ carouselAnthropic just proved what we all suspected: AI makes you worse at the thing it's helping you do. They ran a…20——›
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Anthropic just proved what we all suspected: AI makes you worse at the thing it's helping you do.
They ran a controlled study — two groups of developers, one with AI, one without. The AI group scored 17% lower on understanding the code they just wrote.
The kicker? AI only saved them ~2 minutes. And that wasn't even statistically significant.
Here's why this matters for PE:
Every firm I talk to is racing to bolt AI onto their deal sourcing, due diligence, and portfolio ops. And they should — we're building these systems every day at SearchLoop.
But there's a critical distinction most people miss:
AI is extraordinary at horizontal scaling — taking a proven process and multiplying it. Screening 5,000 companies instead of 500. Enriching funding data & doing crm cross checks for 2000 companies instead of 20.
What it doesn't do is replace the vertical thinking that actually makes money in this business. Pattern recognition across deals. Knowing when a management team is overselling. Reading between the lines of a QoE report.
The Anthropic study found AI crushes productivity on tasks where you already have the skills. But it actively hinders learning new ones.
For deal teams, the implication is clear:
→ Use AI to eliminate the grunt work you've already mastered → Don't use it as a crutch for the judgment calls that justify your carry
The firms that will win the next decade aren't the ones that automate the most. They're the ones that automate the right things — and keep their sharpest thinking human.
https://lnkd.in/eaWveZ5h
ClassificationUses a research hook to deliver a PE-specific framework on where AI should and shouldn't be applied in deal workflows, speaking directly to the firm-level decision-making pain of SearchLoop's ICP.